Bid Distribution reporting is available to publishers within the programmatic dashboard of SFP.
How do I access this reporting?
Viewing your Bid Distribution report
The main Bid Distribution reporting dash displays the volume of bids that came in at a certain price for your placement. The graph provides a visual representation of this, and a table below that outlines the number of bids and winning bids that came in at a given price.
You can toggle at the top of the graph to see bid distribution by specific DSPs, or toggle to view Winning Bid distribution.
Understanding your Bid Distribution report
Bid Distribution reporting was developed in an effort to give publishers more insight into how their floor prices may or may not be impacting their fill.
To get the most out of this new reporting feature, we recommend comparing your floor price for a specific placement to the Bid Distribution reporting, and making adjustments as needed.
For example, if you see many winning bids below your current price floor, and the fill is low, you may want to lower your floor to capture those bids. (See example A.) If you see many winning bids above your floor (see example B), you may want to raise your floor to reduce price reduction (the difference between avg winning bid and avg price paid.)
Note: while there may appear to be high bid density below your floor (similar to Example A below), keep in mind that high bid density below the floor does not necessarily imply that you're missing out on significant earnings. In all cases, we recommend making slight, not drastic, adjustments to a placement's floor prices and checking back to see how those adjustments impacted your eCPM and earnings from that specific DSP.
Additionally, bid distribution reports should not be used to calculate gross earnings, as the bids do not take into account the viewability of a placement (Sharethrough publishers earn on a vCPM.) To view earnings by DSP, navigate to the Programmatic dashboard and select 'DSPs.' From there, you can click through to a specific DSP to see earnings (listed as 'spend') by placement.