Unified Placement Reporting improves publishers' ability to understand which demand channels are driving fill and revenue for a specific placement.
This new reporting can be accessed by clicking the 'Placements' tab in the main dashboard. From there, you can select a specific placement to view its report.
Viewing Your Unified Reporting
Once you've navigated to a specific placement's unified reporting dashboard, you'll notice the report is broken out into 3 sections by monetization method: Direct Monetization, Indirect Monetization, and Non-Monetization.
The Direct Monetization section displays the direct sold campaigns for that placement, and the impressions filled and revenue driven by each. You can click on any campaign to see more in-depth performance analytics.
The Indirect Monetization section displays impressions, revenue, and eCPM driven by programmatic channels and mediated networks for the placement. If you're using our header bidding wrapper for this placement, you'll first see the performance of all bidders competing in the header auction.
Additionally, if you've set up our traditional mediation waterfall, you'll see reporting on each of those networks following your wrapper reporting. You can click through any of your mediated networks for more performance analytics on that specific placement.
If you're running any Featured Content, you'll see that under a 'Non-Monetization' section.
You can use this new reporting dashboard to make adjustments to the Indirect Monetization channels for the specific placement. To make changes, simply click the 'Placement Settings' button in the upper righthand corner of the page. This will open a new screen, shown below.
Click 'Actions' to add or remove header bidders, or add/edit mediated networks.
You can also adjust your mediation waterfall by dragging and dropping networks into your desired order.