Sharethrough supports DoubleVerify viewability tags on The Trade Desk, AppNexus, DBM, Oath (Brightroll), DataXu, and Basis by Centro. Before the tags can be implemented, they must be modified using the STX Viewability Tag Converter.
To modify your tags, go to stx.sharethrough.com/viewability_tag_converter.
NOTE: If you are using an ad blocker, you must turn it off to use the Tag Converter.
1. Select DoubleVerify as the viewability vendor.
2. Select the DSP where you will use this tag.
4. Click Get Tracker URL to generate the tracking tag.
5. Follow the directions for implementing the tag. (Instructions may vary depending on DSP selected.)
5b. For DataXu and Basis by Centro, enter the info from the Tag Converter into the Third Party JS Field.
Please reach out to your Sharethrough rep with questions.