Currently, you can use Moat tags with The Trade Desk, AppNexus, DBM, Oath (Brightroll), DataXu and Basis by Centro.
Additional DSPs are in the testing phase and will be added.
For Brightroll and AppNexus
To enable Moat tags for Brightroll and AppNexus, follow the DSP's established process for implementing Moat tags.
For DataXu and Basis by Centro:
Enter the Moat tag within the Third Party JS field on the appropriate Native Ad Generator.
For The Trade Desk and DBM
To enable Moat tags, you will need to convert the tags to an impression pixel using the STX Viewability Tag Converter.
To modify your tags, go to stx.sharethrough.com/viewability_tag_converter.
NOTE: If you are using an ad blocker, you must turn it off to use the Tag Converter.
1. Select Moat as the viewability vendor.
2. Select The Trade Desk as the DSP
4. Click Get Tracker URL to generate the tracking tag.
5. Copy and paste the pixel into the impression tracker field in either DSP's UI.
Please reach out to your Sharethrough rep with questions.