The IAB recently launched the Ads.txt (Authorized Digital Sellers) initiative as a way for buyers to ensure they're transacting on authentic publisher inventory. Ads.txt allows publishers to declare those partners who are authorized to sell their inventory.
You can read more about the initiative here.
Publishers can now use SFP to gather the required information to add Sharethrough to their list of authorized partners within their Ads.txt file.
To find your Ads.txt information, start by logging into SFP and follow these steps:
1. In the left hand rail, find the 'Setup' tab
2. Click through to the Setup page and select the 'Manage Sites/Apps' dropdown in the upper right hand corner
3. Within the dropdown, select the 'Ads.txt information' option
4. SFP will then display the information you need to add to your Ads.txt file to list Sharethrough as an authorized partner.