Making Bulk Updates to Creatives
Users can make updates to multiple creatives at once via SFP's Bulk Update tool within the direct sell dashboard.
To start, navigate to a specific campaign, and then scroll down to the creatives section of the campaign dashboard. To make an update to multiple creatives, select the creatives you'd like to update and then click on the 'Bulk Update' option.
Clicking on the Bulk Update button will open a drop down with several options, defined below.
- Apply Tracking Pixel
This will allow users to apply the same tracking pixel to multiple creatives. This saves them time, as they no longer have to go through the manual process of adding the same tracking pixel to each individual creative.
- Edit Description
Users can edit the description for multiple creatives. This is helpful for users who have seen strong performance associated with a specific description, and want to use that same description across multiple creatives.
- Duplicate Creatives
*Note: this will duplicate all creatives AND tracking pixels associated with each.
Users can easily duplicate a creative with the click of a button. This will be helpful to users who may want to generate a new variation of a creative without having to re-upload a video or thumbnail image. They can simply duplicate a creative and then update the headline/description as they see fit.
- Pause Creatives
Users can pause multiple creatives at the same time.
- Unpause Creatives
Users can unpause multiple creatives at the same time.
Copying Campaigns in SFP
Users can copy full campaigns in SFP with the click of a button. Doing so will duplicate the entire campaign, including all of the campaign creatives.
To make a copy of a campaign, simply navigate to a specific campaign and then click on the 'Manage' dropdown in the upper right hand corner.
From there, select the 'Copy Campaign' option from the dropdown menu. This will generate a form on which to outline the details of your duplicated campaign.
When you're finished entering the required information, select 'Copy Campaign,' and you'll be brought to your new campaign's dashboard.