Sharethrough can support IAS viewability directly on the platforms of AppNexus, Oath (Brightroll), DataXu and Basis by Centro.
For The Trade Desk and DBM:
Before tags can be implemented, they must be modified using the STX Tag Converter.
To modify your tags, go to stx.sharethrough.com/viewability_tag_converter.
NOTE: If you are using an ad blocker, you must turn it off to use the Tag Converter.
1. Select IAS as your viewability vendor.
2. Select the DSP where you will use this tag.
4. Click Get Tracker URL to generate the tracking tag.
5. Follow the directions for implementing the tag for each DSP. (Instructions vary depending on DSP selected.)