Sharethrough has decided to make some changes to our support of In-App Mobile placements heading into 2018. Changes come in two key parts:
- Direct Sold In-App Placements - Sharethrough will still support these placements, but will be doing so via the Google Mobile Ads (GMA) SDK; Sharethrough is currently building an API connection to DFP that will allow publishers to set-up their campaigns and creatives in SFP, as they’ve always done, but the creative rendering will now happen via the Google Mobile Ads SDK
- Programmatic In-App Placements - Sharethrough will no longer be supporting in-app mobile programmatic placements effective Q3 2018. Technical customer support in the form of bug fixes and feature updates will stop on April 1st, 2018, and programmatic demand for in-app placements will be officially turned off on October 1st, 2018.
To summarize, deprecation schedule for Sharethrough SDKs is as follows:
Pubs onboarding new direct sold mobile in-app placements/campaigns must do so using the Google Mobile Ads SDK (documentation to come.)
|April 1, 2018||
End of technical customer support for Sharethrough SDKs.
|October 1, 2018||End of programmatic demand for in-app placements.|
Why is Sharethrough moving away from supporting programmatic in-app placements?
In an effort to make our publishers’ as successful as possible, we must be strategic in the areas in which we are investing our resources. Over the past year, growth in impression requests across our publishers’ desktop and mobile web placements has multiplied, while growth in impression requests across in-app inventory has remained stagnant. Mobile SDKs require frequent updates in the form of feature requests and bug fixes, and it’s no longer strategically sound for us to continue pouring resources into an area of our business that provides minimal revenue for our publishers.
Why is Sharethrough still supporting direct sold in-app placements?
Our publishers tend to see higher earnings and CPMs than those monetizing programmatically, and we want to ensure they’re able to keep that revenue stream open. We’re building an API connection to DFP to allow these publishers to continue to direct sell their in-app placements without impacting that revenue stream.
How will this affect my ability to set up in-app campaigns and creatives in SFP?
The set-up process for in-app campaigns and creatives will not change. Publishers will still set this up within SFP as they have always done. The only change for publishers will be the creative rendering, which will now happen via the Google Mobile Ads SDK. Publishers will also need to use DFP to access their campaign reporting for the time being, as Sharethrough begins to build out a reporting solution for these placements within SFP.
When will these support changes take effect?
Direct sold in-app placements can continue being onboarded in Q1 so long as the publisher has installed the Google Mobile Ads SDK. Sharethrough will stop making updates to our SDKs (feature requests, bug fixes, etc) by April 1st, 2018, and will shut off our in-app programmatic support entirely by October 1st, 2018.