As you may have heard, the EU will soon be implementing GDPR (General Data Privacy Regulation), effective May 1, 2018. We want to ensure you are fully up-to-speed on this new regulation and what it means for you.
What is GDPR?
GDPR stands for General Data Protection Regulation, which was approved by EU Parliament in April of 2016. It goes into effect on May 1, 2018. The regulation is being launched in an effort to increase data privacy for European citizens, ensuring that they provide consent before their data is shared/tracked with publishers and any 3rd party vendors associated with those publishers. You can read more about the regulation at their official website here.
How do I become compliant with GDPR?
Each publisher can implement a solution of their own to ensure compliance, whether that be a solution they build themselves, or a 3rd party compliance vendor. There are several GDPR compliance technology partners out there developing solutions to help publishers ensure they are compliant with these new regulations- companies like Evidon, ConsentCheq, and PageFair all have solutions currently in development. If you don’t plan on building an in-house solution, we highly recommend reaching out to a compliance partner and requesting a demo so you can decide which solution is right for you.
How does this affect my monetization with Sharethrough?
We require all of our publisher partners to be in compliance with the law. By May 1, 2018, we'll ask our publishers to pass us the user permissions they've obtained (if any.) Sharethrough will then pass those permissions to our DSPs. In the coming months we will provide more detail on how this process works, as well as require you to sign a contract addendum to this effect.
What if I’m not located in the EU?
This legislation applies to any publisher receiving EU traffic, not just publishers based in the EU. You should be fully compliant with this legislation in the chance that you receive EU traffic.
What happens if I don't comply with GDPR?
The EU has put in place fees/fines that a publisher must pay if they are found to not be complying with the GDPR regulations, and those fines can start as early as May 1, 2018.
We hope that this information was helpful. If you have any other questions, please don’t hesitate to reach out. Thanks!