Targeting Sharethrough Inventory via the Open Exchange or PMP

Targeting a Sharethrough PMP

Below are the steps to target the Sharethrough Exchange as a PMP supply source.  Please refer to this AmazonDSP Support article for more information

1. Select "Inventory" on the left pane at either the Entity or Advertiser level.
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2. Click "New Deal" then select the "Private marketplace" option.
3. .Complete the required fields with the relevant Sharethrough and Format options
   1. Source: Sharethrough
   2. Media Type: Relevant format type 
   3. Deal ID: Provided by Sharethrough Rep
   4. Type: Private Auction
   5. CPM: $1
   6. Relevant Start Date and do not select an end date
4. Save Deal (will now be available to target at the Line Item level under the "Deals" section.

Targeting a Sharerthrough as an Open Exchange Source

1. At the Line Item level, select "Sharethrough" as a "Third-party exchanges" source within the Inventory section.
   • Note: Sharethrough or Amazon does not recommend combining Third-Party supply sources with Amazon O&O as a general best practice.