Creatives are the centerpiece of your Sharethrough campaigns.
Keep users on-site for a card-centric experience. If you would like to set up a Content Engagement ad, please follow our article on how to set up a content engagement ad.
Allow your creative video to play on click. If you would like to set up a Video Card ad instead, please check out our article on how to set up a video card ad.
Allow your creative video to automatically play silently or on click. If you would like to set up a silent instant play video instead, please check out our article on how to set up an instant play video.
Drive traffic to your site via a direct clickout URL. If you are setting up a website visit ad, please proceed to the next steps.
From your campaign overview screen > Click New Creative.
SAM will review the content URL and attempt to populate the thumbnail, headline and description of the ad unit from this content URL. When users click on your ad unit, the ad unit will drive them to your Content URL. All aspects of your creative can be edited from the next screen. If you do not have a content URL yet, click 'Skip, I don't have a Content URL' and you can add it later.
There are no limitations on what your Content URL can be, but here are some examples:
Smart use of creative optimization is the easiest way to increase the performance of your campaigns. The default setting is to automatically optimize your traffic towards the best-performing variants, but you can also choose to divide impressions equally between all variants.
For more information on how to optimize your creatives to the best performing content or headlines, please check out this article on how to optimize your campaign.
Third party beacons are sometimes used to verify delivery, but are completely optional. These 1x1 pixels can be fired on the visible impression, click, or video play, and several other tracking parameters. For in-depth knowledge about our third-party tracking parameters, please visit our article on how to append Third Party Beacons.
Now that your creative setup is complete, click Next: Targeting to proceed with your creative's targeting specifications.