A third-party beacon is a 1x1 transparent pixel that loads on a site visitor's web page in order to track ad performance. Third-party data companies count the number of times the pixels load, allowing them to verify the delivery metrics in the Sharethrough Ad Manager. In order to track your campaign by impressions, you must work with a third-party provider to obtain third party tags.
To ensure the most accurate data, we recommend beacons in the form of unwrapped 1x1 image pixels. We accept an unlimited number of beacons that can fire on the following events:
- Visible Impression
- Play (video units only)
- 3 second silent play (play will be recorded after silent instant play video has played for 3 seconds in-view)
- 10 second silent play (play will be recorded after silent instant play video has played for 10 seconds in-view)
For more in-depth information regarding our third-party beacon parameters, please refer to our Key Terms.
Third-party tracking beacons can be inserted on Direct Sell creatives within SFP, but cannot be trafficked with Programmatic or Direct Sell HTML tags.
From your creative overview page > Manage button > Edit Creative > Navigate to Advanced Options
Choose the appropriate event to trigger your beacon and then enter the URL in the URL field.
Please note that Sharethrough supports only one type of cachebusting code in third-party beacons. Wherever [timestamp] appears in your beacon URL, Sharethrough will replace it with the current UNIX timestamp in milliseconds. This will ensure that all beacon URLs are unique and should eliminate accidental under-reporting. Any other cachebusting tags, like
%%CACHEBUSTER%%? or %n are ad-server specific are not supported by Sharethrough. They will not cause any problems if they are still in the URL but they also will not ensure uniqueness of the URLs.
Once entered, you can edit or remove the third party beacon as desired. You may have any number of beacons, including multiple beacons on the same event.