Check out TMZ’s mobile integration. Not only is their unit styled to match their organic content, but the consistency in thumbnail size also adds a premium touch to the user experience. On top of that, TMZ used SFP’s Content Engagement Ads to deliver their brand’s content.
Check out Chowhound.com’s homepage integration. Their sponsored unit is in-feed, visual, and contextually relevant – a perfect equation for maximum engagement:
Philly.com’s sponsored content campaigns are a perfect example of native done right. Not only is their unit viewable and in-feed, but their sponsored content is also contextually relevant with headline and thumbnail combinations that grab the user’s attention and take full advantage of SFPs creative optimization feature:
To read more about context words, check out our Neuroscience Study conducted in partnership with Nielsen.
Cheri Media has consistently driven engagement rates of over 1% with their audience-conscious branded content campaigns. What better way to engage with users than to promote a brand new music video using Sharethrough’s Content Engagement Ads?
Investing Channel also keeps their audience in mind with their in-app branded content campaigns. Their latest campaign drove an engagement rate of nearly 1.5% with a combination of compelling headlines and contextually relevant content: