Once you've gathered your creative assets, you are ready to set up your campaign.
From your Direct Campaigns tab, click on the New Campaign button.
If your campaign will run with specific creatives, flight dates, and budgets, continue entering your flighted campaign name. If you would like to connect a feed of content to create "always on" campaigns where brand content will be continuously pulled in, it is recommended to set up a continuous campaign. If you would like to set up a Continuous campaign, please follow the link to the Continuous Campaign setup article.
Enter your brand name that will be displayed on all creatives. Upload a 48x48 pixel minimum brand logo (Optional). The logo will appear alongside your brand name on all creatives for the campaign. The brand logo must also have a 1:1 aspect ratio.
Campaign Specific Ad Disclosures (Optional)
You can now customize ad disclosures per direct sell campaign, reflecting the nature of the content being served in your native placement (e.g. content created in association with a brand partner vs. content being promoted by a brand partner). More information can be found on Overview of Custom Attributes.
If you want to use the disclosure already configured, this should be left blank.
Custom Attributes (Optional)
You can now add user-defined custom variables (e.g. author name, date, additional disclaimers) in your templates in SFP (in addition to the standard list - title, description, thumbnail, promoted by text, advertiser, content url), allowing you to further customize the content presented in your native template. More information can be found on Overview of Custom Attributes. Please reach out to your Account Manager or firstname.lastname@example.org for further help in setting up custom attributes specific to your needs.
Select the platform your campaign will run on.
Enter the start and end date of your campaign. Select your bidding rate and bid type (Optional). This is the rate on how much you're willing to charge the advertiser. If a billing rate is added, it helps Sharethrough report your campaign's earnings.
Choose Campaign Level if you want to traffic creatives by optimizing top creatives or evenly distributing traffic across all creatives. Choose Creative Level if you want to traffic creatives individually with different targeting settings.
This last step allows you to review your campaign information to ensure information is correct for campaign trafficking. Once you've made sure your information is correct, click Create Campaign.
From your Campaign screen > Click Manage > Click Settings.
Now that you've created your campaign, please proceed to the next article on how to set up a creative within your campaign.