How To Create A Placement

Quick links for this page: How to Add a Single Placement, How to Bulk Add Placements

Once you have created a Site, you're ready to create a Placement. Placements are the individual ad units that will run on your Site. We recommend that you have one Placement per ad unit that you are running on your page. If that is not possible, you can re-use Placements in many locations but reporting will not be as granular and styling will be applied to all locations.

From the Setup tab found on the left sidebar, click into the Site in which you want to create a new Placement and select Add Placement to create one Placement or Bulk Add to create several at once.

Creating a Single Placement

Step 1 - Basic Info

• Allow this placement to bid into a third-party Header Bidding wrapper: Enabling this will let our exchange know to allow header bidding requests and it allows us to show you header bidding specific integration instructions within SFP.
• What section of your website is this placement going?: This is a label field that will help you keep track of where your placements are serving (ex. Homepage, Article Page, BTF).
• What language is the website in which this placement is going? Select the language of the website your placement is running on (Ideal for non-US publishers). For more information, please read the following article: Enabling Foreign Language On your Placement for DSP Demand
• Which template design best matches your page? This section allows you to select generally how the placement will render. By selecting one of these options, the placement will automatically have the most appropriate default template applied to it. Styling can be changed or customized after creation is complete.
• For which kinds of devices is this placement intended? This is a label field to help you keep track of where your placements are serving. If this placement is going on a responsive site, select all three. You can still receive traffic from devices you don't select.
• What kinds of creatives do you want to show up on this placement? This option defines which kinds of creatives you would like the placement to select. All of the types are selected by default and removing any will reduce the amount of demand that can serve on your inventory which will have an impact on your revenue.
• Override site's IAB category? If this placement falls under a different IAB category than the site it was created under, you can adjust it here. When in doubt, you can keep this as default (inheriting the site category).

Step 2 - Placement Instances

The next step allows you to define the number of times you wish to traffic this placement on each page load.

• Single Instance (Recommended): This is the default selection, where your placement will appear only once on the page.
• Multiple Instances: By using this option, you can enter a single placement tag and have it dynamically place replicate through your infinite-scroll feed. 

Step 3 - Name Your Placement 

Give your placement a nickname that will show up reporting.

Step 4 - Floor Pricing

By default, all appropriate DSPs will be enabled at a $1.00. You may remove any DSPs you choose not to source demand from. Additionally, you can adjust floor prices per DSP. Please keep in mind that changing floors will have an impact on bid rates and revenue.

If you have already set up another placement and you want to match your floor/DSP settings to, click the Import from Existing Placement button (as seen below), select the placement you wish to copy the settings from and press Continue.

Step 5 - Placement Image (Optional)

Upload any images that you have for your placement. This will help the integration team style your placement accordingly to your design guides.

Done!

Once you've successfully created your Placement, you will see a check mark next to Step 1 on your placement screen. 

Bulk Adding Placements

Bulk creating placements can be extremely handy when you have to add a handful of placements all at once under your site.

Importing Settings From Existing Placement

If you have already created a placement and you wish to copy all of the settings from it and apply it to the placements you are now adding, you can do that by clicking the Select Placements button (see the red arrow below). From there, you can select the placement you wish to copy the settings from and they will be applied to all of the rows in the creation table below.

Editing All Rows At Once

If you are creating multiple placements and they share most of the same settings, you can easily apply the shared settings to all of the placements by selecting the appropriate values on the first row of the creation table (see the green arrow above). Any settings selected in this row will be shared across all placements created on this page.

Bulk Add Field Definitions

• Name: Give your placement a nickname that will show up reporting.
• Placement Status: We recommend setting this to pre-live if you are still in the testing phases. Pre-live placements will always return a creative when requested but you will not earn any revenue and no reporting will show for placements in this status.
• Default Template: This section allows you to select generally how the placement will render. By selecting one of these options, the placement will automatically have the most appropriate default template applied to it. Styling can be changed or customized after creation is complete.
• Device Types: This is a label field to help you keep track of where your placements are serving. If this placement is going on a responsive site, select all three. You can still receive traffic from devices you don't select.
• Creative Types: This option defines which kinds of creatives you would like the placement to select. All of the types are selected by default and removing any will reduce the amount of demand that can serve on your inventory which will have an impact on your revenue.
• Programmatic Disclosure: This allows you to select which disclosure is used on a programmatic impression (ex. "Ad by Sharethrough" or "Promoted by Sharethrough").
• Direct Sell Disclosure: This allows you to select which disclosure is used on a direct sold impression (ex. "Sponsored by Sharethrough" or "Paid for by Sharethrough"). This option can be overridden on the direct sold campaign level for a given campaign.
• Header Bidding Enabled: Enabling this will let our exchange know to allow header bidding requests and it allows us to show you header bidding specific integration instructions within SFP.
• Language: Select the language of the website your placement is running on (Ideal for non-US publishers). For more information, please read the following article: Enabling Foreign Language On your Placement for DSP Demand
• Override Site's IAB Category: If this placement falls under a different IAB category than the site it was created under, you can adjust it here. When in doubt, you can keep this as default (inheriting the site category).