DFP Automation is a workflow enhancement for SFP Direct Sell campaigns for publishers that use DFP to traffic their direct sell campaigns. This allows for an easier experience with SFP direct sell campaigns and requires a 1-step 1-time set up to connect a DFP account to the publisher’s SFP account.
How Does It Work?
From your Direct Sell Campaigns tab, there’s a new setting called "Integrate your DFP Account".
The user will then be prompted to authenticate their DFP account to enable access to the API. This will be a one-click authentication as long as the user is logged into their DFP account. They can disable the integration if they wish.
Once the publisher is authenticated, users will then see a "DFP Integration” field when setting up direct sell campaigns. Users should enter their Line Item ID to connect the campaign to the Line Item in DFP. They also can choose the platform they wish to traffic their campaign to, and we will send the proper creative tags into DFP.
If you cannot find the DFP Line Item, please double check that API access is enabled in your DFP Network Settings.
All creative and campaign level tags will be automatically added to that Line Item in DFP once completed.
Once integrated correctly, you'll see the checkmark on your newly created direct sell campaign.
Why should a publisher use it?
This will greatly improve the direct sell workflow for publisher ad ops teams, alleviating the need for manual copy-pasting code into DFP, and preventing human error. For better success with direct sell campaigns, publishers should be running a lot of content within a campaign - the workflow is much easier when the copy/pasting aspect has been automated.
Note: As of the first release, the DFP Automation will just support mobile and desktop web. We are working with DFP’s API team to prioritize the automation of sending iOS and Android creative types to line items.