Now that you created your direct sell campaign, you're ready to set up a creative. Creatives are the centerpiece of your Sharethrough campaigns.
Content Engagement Ad
Keep users on-site for a card-centric experience. If you would like to set up a Content Engagement ad, please follow our article on how to set up a content engagement ad.
Video View Ad
Allow your creative video to automatically play silently or on click. If you would like to set up a Video View ad instead, please check out our article on how to set up a video view ad.
Drive traffic to your site via a direct clickout URL. If you are setting up a website visit ad, please proceed to the next steps.
From your Direct Sell Campaign screen, select New Creative to begin your creative setup. Select Clickout to continue.
SFP will review the content URL and attempt to populate the thumbnail, headline and description of the ad unit from this content URL. When users click on your ad unit, the ad unit will drive them to your Content URL. All aspects of your creative can be edited from the next screen.
There are no limitations on what your Content URL can be, but here are some examples:
- Video links from YouTube, Vine, etc.
- Pictures from Instagram, Pinterest, Vine, etc.
- Social media pages
- Product Review articles
- Links to publishers with your brand's sponsored content
- 3rd party tracking click-through URLs
If you need to change your content URL later, you can do so on the next page.
Create one or multiple headline variations with the same or different thumbnails. If you are having issues with low engagement rates, please see our tips on how to write effective headlines and thumbnail tips. Use our Preview Creative feature to preview how your creative will appear on your site. Enter a description field to show more information to the viewers while still viewing your ad in their feed.
Smart use of creative optimization is the easiest way to increase the performance of your campaigns. The default setting is to automatically optimize your traffic towards the best-performing variants, but you can also choose to divide impressions equally between all variants.
For more information on how to optimize your creatives to the best performing content or headlines, please check out this article on how to optimize your campaign.
Third party beacons are sometimes used to verify delivery, but are completely optional. These 1x1 pixels can be fired on the impression, visible impression, impression, click, or video play. For more in-depth knowledge on third-party tracking, please read our article on Third Party Beacons.
Once you Save your creative, your creative will be automatically approved on our platform and will begin trafficking.