Why Should I Use SFP?
Sharethrough for Publishers is a comprehensive native ad serving platform that enables publishers to manage and execute their entire native advertising strategy, from sale and trafficking to reporting and measurement. SFP offers a robust suite of tools for publishers seeking to maximize revenue while preserving user experience. With SFP, content publishers can:
- Promote any content URL as a native ad within your editorial feed using our Real-Time Templating technology.
- Create, measure, and grow your sponsored content offering.
- Generate substantial revenue by making your native inventory available in the Sharethrough Exchange (STX).
- Optimize indirect demand sources to maximize the value of every single native ad impression.
How SFP Delivers Native Ads
SFP represents the next phase of supply side platforms. Whether it's for direct or indirect monetization, SFP can take any content URL and turn it into an in-feed ad. Any buyer or seller can input a content URL into the Sharethrough platform, and SFP will extract and reassemble the metadata components to match the look, feel, and function of your site. The metadata components refer to the content's headline, thumbnail, description, advertiser name, and content format.
Create a full-stack native solution built on top of SFP's Real-Time Templating technology. In addition to utilizing SFP's robust direct sales toolkit, publishers can also maximize their revenue using SFP's yield optimization tools.