How To Set Up An Instant Play Ad

Video View Ads enable publishers to execute a variety of video content experiences. From click-to-play to silent autoplay videos, Video View Ads equip publisher sales teams with modern video products designed for maximum user engagement.

These ads are designed to give your readers the best video viewing experience. Videos automatically play when your users engage with the ad unit. And with Silent Instant Play, you can get even higher rates of engagement.

Please note: You must have a video file available for upload in order to create a Video View Ad.

Why would I use Video View ads?

• Enable 1-click plays and don't care about platform view counts 
• Drive efficient views of video content with silent instant play

Instant Play Details

• Video begins playing when the unit is 50% in view and stops when it is no longer 50% in-view
• [Visible] Impression is counted when it is 1 second in view
• View is counted when it is 3 seconds in view 
• Tap the video for audio and to expand video
  • When you click play, video starts playing
• The video will not restart when someone clicks play

From your Direct Sell Campaign screen, click New Creative to begin your creative setup and select Instant Play Video to continue.

SFP will review the content URL and attempt to populate the thumbnail, headline and description of the ad unit from this content URL. When users click on your ad unit, the ad unit will drive them to your Content URL. All aspects of your creative can be edited from the next screen.

If you need to change your content URL later, you can do so on the next page. 

Create one or multiple headline variations with the same or different thumbnails. If you are having issues with low engagement rates, please see our tips on how to write effective headlines and thumbnail tips. Use our Preview Creative feature to preview how your creative will appear on your site. Enter a description field to show more information to the viewers while still viewing your ad in their feed.

Smart use of creative optimization is the easiest way to increase the performance of your campaigns. The default setting is to automatically optimize your traffic towards the best-performing variants, but you can also choose to divide impressions equally between all variants.

For more information on how to optimize your creatives to the best performing content or headlines, please check out this article on how to optimize your campaign.

Third party beacons are sometimes used to verify delivery, but are completely optional. These 1x1 pixels can be fired on the impression, visible impression, impression, click, or video play. For more information on beacons, please read our article on Third Party Beacons.

The last step is to upload your video file. You can upload video files in these formats: 3g2, 3gp, asf (streaming for Windows Media Player), avi, dv, flv (VP6), mov (QuickTime multimedia), mp4 (H.264), mpeg, mpg (MPEG-1 and MPEG-2), qt (QuickTime), wmv (Windows Media Video). Video files must be no larger than 1 GB.

We also advise that file types not contain spaces or characters. Example: Video1_Sharethrough.mp4

The Custom Call to Action feature can be customized and lets the user take action after seeing your ad. 

Once you Save your creative, your creative will be automatically approved on our platform and will begin trafficking.

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