Your campaign has been running for a while and either your campaign performance has plateaued or your engagements are not in line with your expectations.
Here are four steps to go through to make sure you are maximizing SAM (Sharethrough Ad Manager) to its full potential and getting your creative in front of as many eyes as possible.
Based on several studies on user behavior including the Sharethrough/Nielsen Neuroscience study, users spend the most time reading the headlines of your creative while browsing through their favorite online publishers. This only emphasizes the importance of headlines and how imperative it is to draft the most engaging headlines as possible.
By utilizing the Auto-Optimization feature, you are allowing our system to auto-optimize towards the top performing headline variant. We recommend testing a minimum of 2-3 headlines per creative. This feature will provide you with insight behind what type of creative resonates with your audience.
To take full advantage of this feature, make sure you have this option enabled when you are creating or editing a creative:
Additionally, SAM has the option to auto-optimize towards the top-performing piece of content based on real time engagement. By choosing this feature, not only will your headline variants auto-optimize, but your creative will also auto-optimize allowing you to maximize on your engagements.
Make sure the feature is enabled in your campaign set up to take full advantage of this feature:
Content Engagement Ad
Website Visit Ad
We often assume that we can get higher engagements by narrowing our targeting to reach our exact audience. However, this is quite the contrary. In order to boost engagement, widen your targeting selections and see if there are any channels you can add in to the mix that might make sense for your audience.