How To Set Up A Content Engagement Ad

Content engagement ads produce a content card experience directly in the feed and can distribute all forms of content.

Why would I use Content Engagement Ads?

• Encourage time spent with content and drive brand affinity/loyalty
• Support a platform-specific content strategy (e.g. YouTube views, Vine stats, views, etc)
• Create a native experience and keep users in your feed

From your Direct Sell Campaign screen, select New Creative. Select Content Card to continue. 

SFP will review the content URL and attempt to populate the thumbnail, headline and description of the ad unit from this content URL. When users click on your ad unit, the ad unit will drive them to your Content URL. All aspects of your creative can be edited from the next screen.

If you need to change your content URL later, you can do so on the next page. 

Create one or multiple headline variations with the same or different thumbnails. If you are having issues with low engagement rates, please see our tips on how to write effective headlines and thumbnail tips. Use our Preview Creative feature to preview how your creative will appear on your site. Enter a description field to show more information to the viewers while still viewing your ad in their feed.

Smart use of creative optimization is the easiest way to increase the performance of your campaigns. The default setting is to automatically optimize your traffic towards the best-performing variants, but you can also choose to divide impressions equally between all variants.

For more information on how to optimize your creatives to the best performing content or headlines, please check out this article on how to optimize your campaign.

Third party beacons are sometimes used to verify delivery, but are completely optional. These 1x1 pixels can be fired on the impression, visible impression, click, or video play. For more information on beacons, please read our article on Third Party Beacons.

On this screen, you will be presented with options on how to customize your content card. Using Sharethrough's editor, you can easily add, delete, and rearrange different content blocks in addition to adding more content pages. The right hand side preview will update in real time to show what the post-engagement experience will be like. 

Customization Features

Text Block: Add and format text in various ways. To format text, simply highlight the section you want to change and adjust the formatting with the hovering options.

Image Block: Upload an image from your computer (5MB maximum) to display. These images will be automatically centered and resized to fit the screen responsively.

Social Content Block: Embed content from YouTube, Vine, Instagram, Pinterest, or Vimeo into your content experience. YouTube videos will be automatically centered and resized to fit the screen responsively once it's live.

The Custom Call to Action feature can be customized and lets the user take action after seeing your ad. 

Once you Save your creative, your creative is automatically approved on our platform and will begin trafficking.

Previous Article: How To Set Up A Flighted Campaign