Continuous Campaigns enables you to automatically surface and optimize content by connecting a brand's feed and promoting the content in the feed even as new content is being introduced.
From your Direct Sell campaign tab, click New Campaign and check the Continuous Campaign option. Select a social media feed that you want to connect to your Continuous Campaign and choose your Feed Approval option.
- Manual Approval: New content that gets added to your campaign will be manually approved by the campaign owner
- Automatic Approval: New content that gets added to your campaign will be automatically live in your campaign
Enter your campaign name. Enter your brand name that will be displayed on all creatives. Upload a 48x48 pixel minimum brand logo (Optional). The logo will appear alongside your brand name on all creatives for the campaign. The brand logo must have a 1:1 aspect ratio.
Select the platform your campaign will run on.
Enter the start and end date of your campaign. Select your bidding rate and bid type (Optional). This is the rate on how much you're willing to charge the advertiser. If a billing rate is added, it helps us report your campaign's earnings.
Continuous campaigns are trafficked at the campaign level by optimizing top creatives or evenly distributing traffic across all creatives.
This last step allows you to review your campaign information to ensure information is correct for campaign trafficking. Once you've checked information is correct, click Create Campaign.
Next Article: How To Approve Continuous Campaign Creatives