Average Time In View: The number of seconds that an article/gallery/infographic card is open divided by the number of visible impressions.
Budget: Amount of money that will be allocated towards a campaign or creative.
Campaign: A collection of creatives that is drawing funds from a single Line of Credit.
Clicks: Total amount of user clicks on the ad unit
Content Completion 25: How many users completed 25% of the content
Content Completion 50: How many users completed 50% of the content
Content Completion 75: How many users completed 75% of the content
Content Completion 95: How many users completed 95% of the content. *Since most videos last 15-60 seconds and the last few seconds are generally fade-out/blank, we track at 95% because it is more accurate.
Content Quality Score: Relative assessment of your content based on external factors. You may find this ranking helpful in prioritizing your content. It is independent from performance on the Sharethrough platform such as engagement rate. This is provided for your reference and is also used as a minor factor to determine the winning creative in our auction platform.
CPE Bid: Priced per engagement (when someone interacts with your ad). This guarantees engagements and also brings the most variability based on content quality.
CPM: Total Earnings / Viewable Impressions * 1000
CPM Bid: Priced per thousand (when someone sees your ad). CPM delivery is slightly more predictable than its engagement-based counterpart. SAM converts all bids to CPM on the backend so all eligibly targeted campaigns bid against each other for an impression, regardless of bid type.
CTR: The number of clicks that your ad receives divided by the number of times your ad is seen (clicks/visible impressions = clickthrough rate)
Custom Button Clicks: Represents the total number of clicks on the custom button overlay
Custom Engagements: Represents the total number of clicks on the custom button
eCPE: Represents the average cost of a user engagement (Total Earnings / # of Engagements)
eCPM: Represents the average cost per 1,000 impressions. Total Earnings / # of Eligible Impression Requests * 1000
Engagement Rate: Represents the total user engagements divided by impressions delivered
(Engagements / Viewable Impressions = Engagement Rate %)
Fill Rate: Kept Impressions / Impression Requests. For infinite scroll placements, you may see > 100% fill rates.
Flight Dates: The duration of an ad campaign as defined by a start and end date
Impressions: Number of times an ad was served on the page
Impression Percent: Number of impressions on device / Total impressions
Impression Requests: The total number of impressions sent to the ad server
Instant Plays: Count of silent autoplay views defined as in play for at least 3 seconds
Kept Impressions: Number of times an ad impression rendered on the page
Line of Credit: A pool of credit offered by Sharethrough that is used to pay for one or more campaigns. Credit amount and terms are subject to Sharethrough discretion.
Max Bid: The maximum dollar amount you're willing to spend per visible impression/engagement.
Native: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed
Plays: Represents the total number of times users played the video
Primary Engagements: Represents any initial clicks with your creative. It is the first engagement with an ad unit.
Targeting: A set of controls that allows creatives to be delivered to specific targets (e.g. contextual channels/interest targeting/demographic markets/device targeting)
Total Clicks: Total amount of user clicks on the ad unit.
Total Engagements: Sum of everything beyond visible impressions: clicks, video plays, Facebook, Twitter, Email, and Custom Button
Total Impressions: Number of times an ad was served to the page
Total Spend: Represents your spend to date per creative
Shares: Represent the total number of share button clicks
VAPP (Viewable Ads Per Page): How we calculate VAPP:
# of Visible Impressions / Filled Pages (# of pages where at least one impression was served on)
The denominator varies between two cases:
This metric should never exceed 100%.
vCPM: Cost Per Thousand Visible Impressions. (Earnings / Viewable Impressions *1000)
vCTR: (Clicks / Visible Impressions)*100
vEng: (Engagements / Visible Impressions)*100
Viewable Impressions: The number of times that the creative was shown to a user.
Views: How often a video creative was played.
Visible Impressions: At least 50% of the ad unit is visible in the user's screen for at least 1 second
Visibility/Viewability Rate: Percentage of ads that are viewable to the user.
# of Viewable Impression /# of creatives returned (aka Kept Impressions). This metric should never exceed 100%.
3 Second Silent Instant Play: A beacon parameter that records a play after the silent instant play video has played for 3 seconds in-view
10 Second Silent Instant Play: A beacon parameter that records a play after the silent instant play video has played for 10 seconds in-view
15 Second Silent Instant Play: A beacon parameter that records a play after the silent instant play video has played for 15 seconds in-view
30 Second Silent Instant Play: A beacon parameter that records a play after the silent instant play video has played for 30 seconds in-view