Viewing Your Direct Sell Campaign Performance

To view campaign performance, navigate to the Campaigns tab from the left-hand navigation. You can compare metrics such as vCTR and vEngagement side-by-side. Additionally, you can select an individual campaign to view more granular metrics by day, placement, and device.

You can compare metrics by downloading an Excel report by clicking "Download Excel". Additionally, you can select an individual campaign to view more granular metrics by day, placement, and device.

This page allows you to see performance metrics over time. Use the drop down to select a metric.

Click the calendar icon to select a custom date range to view data.

Use the tabs to view performance by Placements and by Device.

Below the graph is a chart with more granular performance data. This will adjust when viewing by Creative, Placements, and Devices. In the chart, you can download excel reports that display performance by day, performance by placement, and performance by variant. You can also subscribe to receive daily reports. When downloading, the data in the report will reflect the date range selected in SFP. 

For more information on your Monetization data, please see: Viewing Programmatic Performance By Site