Choosing the right bid price can significantly influence the success of your campaign.
Sharethrough inventory runs on a bidded platform. This means that your campaign is placed in an auction and bids against other campaigns. Therefore, a price too high can result in unnecessary spend while a price too low might limit the ability to reach your target audience.
But setting the right bid price can be a challenge; CPM/CPE, device type, geographical targeting, publisher categories, etc. all influence the appropriate bid amount.
As you add targeting parameters to a campaign/creative, the pool of users who meet your criteria begins to shrink. As that pool shrinks, the opportunity to win an auction becomes rarer and therefore more imperative. This is where setting the right bid price becomes essential.
The Sharethrough Platform market rate currently has a starting bid of $12 vCPM or $1.50 CPE (assuming open targeting). A too-low bid could mean your creative will be unable to compete in the marketplace.
If your campaign is not seeing impressions, it may be due to having targeting that is too specific with a bid price not high enough to win the auctions when needed.
As your targeting gets more granular, we recommend increasing your bid price to accommodate the smaller audience and ensure impressions are served.
If you have any other questions about the platform please reach out to: email@example.com