What is Mediation?
Mediation is Sharethrough's waterfall/passback tool. With Mediation, publishers can traffic, manage, and prioritize third-party networks all from within the SFP dashboard. Mediation enables publishers to allocate unfilled impressions to additional third-party networks, without the need for additional development work on their sites.
Why should I use Mediation?
- SFP's mediation feature enables publishers to ensure that no impressions go to waste. If STX is unable to fill an impression, a publisher can then allocate that impression to an additional third-party network that will then fill that impression.
- Traditionally, yield managers have had to download and consolidate multiple Excel files to get an accurate picture of their total native revenue. With SFP's Mediation feature, not only can publishers traffic and prioritize all of their native demand in one place, but they can also view all of their native revenue in a single reporting interface.