Native, instant play video is one of the fastest growing categories of ad spend because of its modern user experience and above-average performance relative to other video formats.
|Instant Play Video Boosts
Brand Recall by 14%
|79% of Millennials Prefer To Preview a Video
Without Sound Before Watching It in Full
Sharethrough's Video View Ads bring the benefits of instant play to publisher feeds and pairs video with native ad headlines — capitalizing on the fact that 70% of millennials say they read headlines while watching video.
As a marketing tactic, Video View Ads are perfect for:
Supported Video Formats
To learn how to setup a Video View Ad in SAM, please read How to Set Up An Instant Play Video.