With the rise of mobile, cards have become the new standard for content consumption. They are inherently flexible with the ability to embed virtually any type of content into a user-friendly feed experience. Quick load times also mean that users are able to dive right into the content, giving brands a better chance of longer exposure to their message.
Sharethrough's Content Engagement Ads bring brand-focused content cards to feeds and are perfect for:
- Lifting brand awareness via headlines
- Encouraging time spent with content in premium publisher feeds
The off-the-shelf cards offered are:
- Article — perfect for mixed media with a text focus
- Video — built for distributing YouTube videos
- Gallery — swipeable carousel-style card, best for sharing a series of image-focused stories
In addition to these stock cards, Sharethrough can also create a variety of custom cards for formats from Spotify playlists to store locators. Ask your Sharethrough rep for more details.
- Engagements are counted when a user clicks on the unit
- SAM platform reports on time spent in the card experience