The Sharethrough Ads product family gives marketers a full palette of content experiences to support all distribution goals. Our native ad units provide a platform to drive two types of brand metrics:
- (Primary metric) Awareness via the user reading the headline while skimming through a feed
- (Secondary metric) Affinity and Purchase Intent via time spent with the content itself
Primary: Awareness through Headlines
The core value of Sharethrough Ads is the ability to deliver a key message in the meta-elements that are present in every impression:
In-feed native ads receive 2x the visual focus and produce 308x more consumer attention time than banner ads, meaning that users are actually reading these native ad headlines while they are scrolling through editorial feeds. Sharethrough provides extensive guidance on headline best practices and suggests focusing on writing strong headlines to achieve the maximum value of our units.
Every Sharethrough Ad includes the following elements:
- Brand name
- Content URL
- Brand logo
For detailed creative specs, please read our Creative Spec Requirements.
Secondary: Affinity and Purchase Intent through Content Experiences
Sharethrough Ads provide three distinct post-engagement experiences designed to display your content in the best possible way: Content Engagement Ads, Video View Ads and Website Visit Ads. These content experiences drive secondary brand metrics like affinity and purchase intent by encouraging time spent with the content itself.
Content Engagement Ads provide flexible content cards to display everything from articles to Vines directly in the editorial feed. Buyers can build cards for articles, social content or even custom formats like galleries. For more, please read our Intro to Content Engagement Ads.
Video View Ads create an optimized video experience to drive views within an editorial feed. Buyers upload a video and can choose to run a silent instant play experience to lower the effective cost-per-view (CPV). For more, please read our Intro to Video View Ads.
Website Visit Ads click out from the feed to allow users to experience the content on its source page. For more, please read our Intro to Website Visit Ads.