SFP has released a feature that now supports DFP Click Macros, which allows you to track clicks on third-party creatives. Depending on the implementation method, the Google click URL’s key-value pairs can conflict with the third-party key-value pairs that use these same delimiters. Therefore, the Google click URL may need to be “escaped” in order to eliminate any code conflicts. Here are the different click macro versions that Google offers:
|Google Click Macro||Escaping|
Sharethrough only supports double-escaped macros.
%%CLICK_URL_ESC_ESC%%click-tracker will appear as a parameter within your DFP Creative Tag.
To check whether your creative is tracking clicks properly, please confirm with the publisher on the following:
Instead of forming a long redirect chain of multiple click URLs, the third-party can simply redirect the user to their own click URL and then to the destination URL. While the user is being redirecting to the third-party’s click URL, the 3rd party will make a separate client-side HTTP request to the Google click URL when the user clicks on the creative.
Pros: There is less latency when the user is redirected to the destination page since there are less redirects.
Cons: Some Google trafficking tools offer a feature that validates that the Google click URL was implemented properly and that clicks will be generated in Google reports. This tool only works when using the click redirect chain method above, however, so the click validation feature will not work with this method.
Note: Currently, DFP Click Macros are only supported for Web placements.