What is a revenue share?
A rev share (short for revenue share) represents a percentage of revenue that Sharethrough charges for access to the Sharethrough Exchange.
As we continue to build out our demand-side platform partnerships, we realize that our demand sources and subsequent bidding models are becoming increasingly diversified. As such, instead of continuing to pay publishers on a flat, static vCPM model, we want to empower our publishers to generate maximal revenue in the exchange by allowing you to change your price floors on a placement level to capture bid volume from all demand partners at all prices. This includes demand from Sharethrough Ad Manager (SAM), as well as a third-party demand-side platforms (DSP's) and alternative demand sources.
What does this mean for my earnings?
This means your earnings have the potential to increase. As with most exchanges, the CPM's and revenue that are generated in the exchange are entirely reliant on your inventory. That said, you can take a number of measures to increase the amount of revenue that you are capturing in the exchange--one of which is raising or lowering your price floors to accommodate both lower and higher volumes of bidding.
Can I change my price floors in the exchange?
Yes -- in fact we encourage you to adjust and experiment with your price floors to find the price at which earnings are optimal. With SFP's Flexible Floors, you have the ability to change your price floor on a placement level as often as you would like, enabling you to capture maximal bids from all demand sources at all times.
How do I capture more revenue?
This is entirely reliant on the bid prices and bid volume that your inventory generates in the Sharethrough Exchange (STX). Assuming your inventory is yielding bid volume below your current price floor, we encourage you to lower your price to capture those bids and subsequently drive incremental revenue at higher fill rates.
When will this go into effect?
We encourage you to talk to your Sharethrough For Publishers contact on when this change will go into effect for your sites.
How will this impact my vCPM's?
This will vary on a publisher by publisher basis. In the event that you raise your floors, your average vCPM's will go up but your fill rate may go down. If you decide to lower your floors, your average vCPM will likely drop but your fill rates will then go up, resulting in incremental revenue. We encourage you to adjust your price floors until you find your maximum eCPM (vCPM * fill rate).
When will I get paid?
You will continue to get paid on the agreed terms, per your SFP contract. Should you have any additional questions, please reach out to your Account Manager.