Even with the rise of content cards, there's still occasionally a need to get users to a destination. Sharethrough's Website Visit Ads fill that need with a clickout experience that enables:
- Lifting brand awareness via headlines
- Driving qualified traffic with clickouts
According to Smart Insights' Display Ad CTR benchmarks in April 2015, the overall CTR for display was .06%. Sharethrough's Q2 2015 platform benchmarks saw an overall CTR range of .4% - .9%, representing a 10x+ lift at the high end.
- Click on the unit directs to any URL
To learn how to set up a Website Visit Ad in the SAM buying platform, read How to Set Up a Clickout Creative.