Video cards are designed to give your readers the best video viewing experience on every device. Videos are hosted by Sharethrough and track a variety of creative metrics to monitor performance.
Please note: If you are not using a Youtube URL, you must upload a hosted video in order to create a Video Card. Otherwise, a Youtube URL alone is sufficient.
From your Direct Sell Campaign screen, click New Creative and select Video Card.
SFP will review the content URL and attempt to populate the thumbnail, headline and description of the ad unit from this content URL. When users click on your ad unit, the ad unit will drive them to your Content URL. All aspects of your creative can be edited from the next screen.
Create one or multiple headline variations with the same or different thumbnails. To ensure your campaign is performing at its best, please check out our article on how to write effective headlines and thumbnail tips. Enter a description field to show more information to the viewers while they're viewing your ad in their feed.
Smart use of creative optimization is the easiest way to increase the performance of your campaigns. The default setting is to automatically optimize your traffic towards the best-performing variants, but you can also choose to divide impressions equally between all variants.
For more information on how to optimize your creatives to the best performing content or headlines, please check out this article on how to optimize your campaign.
Third party beacons are sometimes used to verify delivery, but are completely optional. These 1x1 pixels can be fired on the visible impression, click, or video play, and several other tracking parameters. For in-depth knowledge about our third-party tracking parameters, please visit our article on how to append Third Party Beacons.
Click Next: Video to proceed with your video card setup.
You can upload video files in these formats: 3g2, 3gp, asf (streaming for Windows Media Player), avi, dv, flv (VP6), mov (QuickTime multimedia), mp4 (H.264), mpeg, mpg (MPEG-1 and MPEG-2), qt (QuickTime), wmv (Windows Media Video). Video files must be no larger than 2 GB.
We advise that file types do not contain spaces or characters. Example: Video1_Sharethrough.mp4
The Custom Call to Action feature can be customized and lets the user take action after seeing your ad. If Social Sharing is disabled, this feature will not function. To enable, check the "Social Sharing" button within the "Edit Creative" page.
Now that your creative is setup, click Next: Targeting to proceed with setting up your campaign's targeting specifications.