Before setting up Private Marketplace, you must have Programmatic tags enabled and live on your page. Please refer to the following article to get your placement set up: How To Create A Placement
To create a private marketplace, click on the "Private Marketplaces" tab under "Campaigns" in the SFP dashboard.
Select the "New Deal" option in the upper right corner.
Populate your deal attributes:
- Deal Name (ex: "Publisher Name Demo Deal")
- Price Floor: this is the price you're selling your inventory to buyers for (vCPM)
- Expiration Date: when would you like this deal to expire?
Select the placements you would like to participate in the deal.
Select the DSP the buyer is utilizing. If a DSP partner is not on this list, please contact your Account Manager for more information.
Once you are are finished, click "Create Deal". Now that you deal is created, you can make inline changes to your deal name, floor price, and expiration date by clicking into those fields.
Copy the Deal ID and send to your buyer. Buyer will input the Deal ID into the specified DSP platform and target the Deal ID accordingly.
After your buyer has inputted the Deal ID into their DSP platform correctly, you should expect to see data after 24 hours.