Is your creative compatible with Sharethrough inventory?
- Are the descriptions under 140 characters (at least 160/300 characters remaining)?
Was the creative audited through AppNexus?
Are you bidding too low?
- Are you bidding a base CPM of $10.00 or more?
Is Your Creative Showing the Logo Instead of the Thumbnail?
- The field named “Icon” will become the ad unit thumbnail for mobile placements and the “Image” field will become the thumbnail for desktop placements.
Are your inventory settings blocking delivery?
- Is your campaign set to serve on any inventory?
- Are you allowing the campaign to buy any page position?
- Is your campaign buying impressions without demographic restrictions?
- Did you move all whitelists?
What other settings can you use?
- Device Type
- Frequency Capping
- Inventory Source
Click here to download this cheat sheet as a PDF