As most TTD buyers know, different bid factors can be set for specific supply sources to accommodate a variety of strategies.
Since Sharethrough inventory is 100% viewable and on extremely premium publishers, price floors on STX do tend to be higher than non-viewable and less premium exchanges. Considering the base bid and other bid adjustment factors, Sharethrough suggests entering a factor here to assure that bids are generally above $5-6 to win a substantial portion of STX inventory. That can be accomplished by following these two steps:
1) Enter a bid factor on the Sharethrough supply line that will multiply the base bid by enough to get above a $5-$6 CPM (or higher depending on strategy).
2) Click the green "Save Changes" button to confirm.