As most TTD buyers know, different bid factors can be set for specific supply sources to accommodate a variety of strategies.
Considering the base bid and other bid adjustment factors, Sharethrough suggests entering a factor here to assure that bids are generally above $3-4 to win a substantial portion of STX inventory. That can be accomplished by following these two steps:
1) Enter a bid factor on the Sharethrough supply line that will multiply the base bid by enough to get above a $3-$4 CPM (or higher depending on strategy).
2) Click the green "Save Changes" button to confirm.