Content Card Creative Specs
Article Card |
Content Card Assets |
|
Creative Asset |
NON-VIDEO: Content URL (Optional) |
Native Headline(s) |
90 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
140 Characters Max Including Spaces (1 per creative) |
Thumbnail(s) |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Article Card Assets |
|
Article Images
|
Image Ratio 1.5:1 (Any Format). |
Article Description |
No Character Limit & Can Include Links and Youtube/Vimeo Videos (videos within content cards are not trackable on platform) |
Optional Assets |
|
Custom Button |
Destination URL + CTA (20 Characters Max Including Spaces) |
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impressions/visible impression/click/play |
Share Buttons |
|
| Facebook, Twitter, Email | |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR Facebook Shares Twitter Shares Email Shares Custom Engagements Average Time In View Median Time In View | |
Gallery Card |
Content Card Assets |
|
Creative Asset |
Content URL (Optional) - Links user to the content that can be shared via the share buttons |
Native Headline(s) |
140 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
180 Characters Max Including Spaces (1 per creative) |
Thumbnail(s) |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Gallery Card Assets |
|
Gallery Images
|
Image Ratio 1.5:1 (Any Format). 3-5 images of the same size are recommended |
Gallery Image
|
No Character Limit & Can Include Links |
Optional Assets |
|
Custom Button |
Destination URL + CTA (20 Characters Max Including Spaces) |
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impressions/visible impression/click/play |
Share Buttons |
|
| Facebook, Twitter, Email | |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR Facebook Shares Twitter Shares Email Shares Custom Engagements Average Time In View Median Time In View | |
Infographic Card |
Content Card Assets |
|
Creative Asset |
Content URL (Optional) - Links user to the content that can be shared via the share buttons |
Native Headline(s) |
140 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
180 Characters Max Including Spaces (1 per creative) Sharethrough can draft recommended copy for client approval |
Thumbnail(s) |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Infographic Card Assets |
|
Infographic Image |
All Static Images Accepted (Ideal Format .PNG) |
Optional Assets |
|
Custom Button |
Destination URL + CTA (20 Characters Max Including Spaces) |
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impressions/visible impression/click/play |
Share Buttons |
|
| Facebook, Twitter, Email | |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR Facebook Shares Twitter Shares Email Shares Custom Engagements Average Time In View Median Time In View | |
Video Card Creative Specs
Click to Play Video Card |
Video Card Assets |
|
Creative Asset |
YouTube/Vine/Instagram URL or Video File for Hosted Videos (.mov or MP4, 1GB max). No spaces in video file. Sharethrough supports any video size (HD preferred) but at least 720p video quality in MP4 is recommended. |
Native Headline(s) |
140 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
180 Characters Max Including Spaces (1 per creative) |
Thumbnail(s)* |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Optional Assets |
|
Video Only - Custom Button |
Destination URL + CTA (20 Characters Max Including Spaces) |
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impression/visible impression/click/play/3 second silent instant play/10 second silent instant play |
VAST/VPAID Compatible? |
Not supported |
Share Buttons (Video Only) |
|
| Facebook, Twitter, Email | |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR Plays Facebook Shares Twitter Shares Email Shares Custom Engagements Content Completion (25, 50,75,95) | |
*If thumbnail size is more than 225px width, the video will play inline with 1 click.
*If thumbnail size is 225px width or less, the video will expand to a card and play once the user clicks on the unit.
Instant Play Video Creative Specs
Instant Play Video Card |
Video Card Assets |
|
Creative Asset |
Video File for Hosted Videos (.mov or MP4, 1GB max) No spaces in video file. Sharethrough supports any video size (HD preferred) but at least 720p video quality in MP4 format is recommended. |
Native Headline(s) |
140 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
180 Characters Max Including Spaces (1 per creative) |
Thumbnail(s)* |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Optional Assets |
|
Video Only - Custom Button |
Destination URL + CTA (20 Characters Max Including Spaces) |
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impression/visible impression/click/play/3 second silent instant play/10 second silent instant play |
VAST/VPAID Compatible? |
Not supported |
Share Buttons |
|
| Facebook, Twitter, Email | |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR Facebook Shares Twitter Shares Email Shares Custom Engagements Content Completion (25, 50,75,95) 3-Second View 10-Second View | |
*If thumbnail size is more than 225px width, the video will autoplay, and continue to play inline if the user clicks on the thumbnail.
*If thumbnail size is 225px width or less, the video will autoplay, but will expand to a card if the user clicks to watch more.
Clickout Creative Specs
Clickout |
Clickout Assets |
|
Creative Asset |
Any Content URL |
Native Headline(s) |
140 Characters Max Including Spaces (2-3 per creative recommended) Sharethrough can draft recommended copy for client approval |
Native Description |
180 Characters Max Including Spaces (1 per creative) Sharethrough can draft recommended copy for client approval |
Thumbnail(s) |
Image of any format. Required 320x180 or 180x320 but recommended 1000x750 pixels or larger (4:3 ratio) |
Promoted By Slug |
Confirm advertiser name to appear in unit |
Optional Assets |
|
Brand Logo |
48x48 Pixels |
3rd Party Tracking Options |
1x1 Pixel to track impressions/visible impression/click/play |
Direct Sold Metrics |
|
| Total Impressions Viewable Impressions Visibility Rate Total Engagements Engagement Rate vEngagement Rate Total Clicks CTR vCTR | |
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