Publishers can use the insights gained from these new reporting features to connect with brands and pursue direct sell or PMP opportunities. For more information on transacting private deals via Private Marketplace, please check the following article: Private Marketplace FAQs
Brand Reporting
Navigate to the “Brands” tab of your Programmatic section. You can view a list of brands that are buying your inventory here.
On the last page of brands, "All Other Brands" consists of brands that have spent less than $40 respectively.
For each brand, view what Sites/Apps the brand is buying from. To get more granular, you can view the placements, buyers, and DSPs the Advertiser is also buying from. This functionality is to help you manage your floor prices per placement to ensure you’re maximizing your placement optimization strategy.
To Download Reports:
You can download overall brand reporting from the “Brands” tab by selecting “Download Reports” from the drop-down menu > click “Export Current View”. To download reporting per brand, select the brand you wish to pull reporting for > click “Download Reports” > click “Export Current View".
DSP Reporting
You can also view a list of DSPs reporting that are buying your inventory. Navigate to the “DSP” tab to view this performance. Similar to brand reporting, you can view Sites, Apps, and Brands the DSP is buying from.
To download a report per DSP, click on the “Details” button within the DSP level reporting.
For more information regarding your brand and DSP reporting, please reach out to your Account Manager for details.
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