To run a native campaign on STX using StrikeAd by Sizmek, users must first set up a native creative.
Once logged in, follow these steps:
1. Navigate from Campaign, to Creatives, to Single Creatives and select Native Ads
2. Enter information for Creative Name and Landing Page.
3. Upload the Main Image , Description, Call to Action (if there is one), Brand Name and Brand Image.
4. Enter information for:
Header (the headline): Maximum 25 characters
Description: Maximum 80 characters
Brand name: Up to 100 characters
5. After all creatives are uploaded to the platform, the next step is creating Line Items and adding Targeting.
6. After the Targeting is applied, the Creatives must be selected for each Line Item.
7. Finish building out the Line Item by adding in Brand Safety.
8. Set the Line Items to ON or select Start the Line Item.
9. Launch the campaign by clicking “Start Campaign.”
Please note: Check Evaluate Live Statistics within the hour to make sure that the campaign is bidding.