Line Item Types and Creatives

Line Item Types

Below are the Amazon DSP Line Item types, along with the accepted inventory.  Below are specific nuances to be aware of when creating Line Item in the Amazon DSP:

• For Display, Amazon currently does not have the ability to combine web and in-app inventory on the same Line Item. 
  • For Desktop and Mobile Web, use "Standard Display"
  • For Mobile In-App, use "AAP - Mobile app"
• Line Item types that solely targeted Amazon O&O inventory sources, such as "Amazon Mobile Display," are NOT compatible with Sharethrough inventory.

Amazon Line Item Type	Sharethrough Compatible	Inventory Available
Standard display		Desktop and Mobile Web
AAP - Mobile app		3rd Party Mobile In-App
Video		Web and In-App Video
Amazon mobile display		Amazon O&O Mobile
Fire tablet and KindleNote: This is a beta with limited features.		Fire Tablet O&O

Creative Types

Below are the accepted creative types for each corresponding Line Item type. 

For Line Item types compatible with Sharethrough inventory, the creative types that are compatible with Sharethrough inventory are stated below:

Amazon Line Item Type	Sharethrough Compatible	Creative Types
Standard display		Standard Display, REC, Third-Party
AAP - Mobile app		Third-Party Mobile, Image Mobile
Video		Third-Party Video, Video
Amazon mobile display		Image Mobile O&O, REC
Fire tablet and KindleNote: This is a beta with limited features.		Image- Fire Tablet

Creative Specs & Policy

• Amazon Ad Policy
• Supported Creatives
• Creative Review Process