Uploading an Asset-Based Native Creative

Below are the steps to upload an Asset-Based Native creative.  These creatives are separate from Native Responsive Ecommerce Creatives (Native REC), and contain static assets that are typically used for Non-Endemic advertisers.

1. Select "Creatives" on the left pane at either the Entity or Advertiser Level.
2. Select "Create Creative"
   • Select "Component-based" 
   • Select "Continue"
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3. Enter Creative Name and select "Other website" as the Click-through destination.  Enter the click-through URL.
4. Select Placements
   • For Native Only, select only the Third-party native inventory selection.
   • For flexibility to utilize the same creative across standard display and native ad sizes, select both.  Sharethrough can adjust PMPs to include relevant inventory. 
5. Provide inputs to all required component fields.  The main two required fields are the Main Image Asset, Headline and Brand Name.  Below are the asset requirements and character limits:
   • Required Fields
     • Headline: 50 Character Max
     • Brand Name: 25 Character Max
     • Image: 600x600 min; 5 MB or less file size
   • Optional Fields
     • Body text (description): 200 Character Max
     • Call-to-action: Dropdown list
     • Disclaimer: 60 Character Max
     • Logo: 400x400 or larger; 1 MB or less fill size
6. Finish Advanced Settings Section
   • Click-through URL: Either destination URL or 3rd Party Click Tracker
   • Third-Party Impression URLs: 5 URLs Max

Below is a finished representation of the Asset-Based Native unit.  Note where the  required and optional ad copy elements would appear.