How Do I Run An Enhanced Video Ad on Basis Technologies?
The setup for running Enhanced Video through Basis Technologies is the same setup process as running a traditional video ad in Basis Technologies. Sharethrough is able to append enhancements to Hosted Video, VAST Video or 3rd party served ad tags.
Video Headlines Enhancement:
**THIS ENHANCEMENT REPLACES THE PREVIOUS NATIVE VIDEO + NAG PROCESS
The DSP creative workflow is unchanged and will use the standard video upload process. Sharethrough will just require the Basis Creative IDs, along with enhancement instructions/ad copy that includes the headline + description , and Sharethrough will apply all enhancements on the back end as the creatives render on our exchange.
Enhancement Limitations:
- Headline: 90 Character Max
- Brand: 25 Character Max
- Optional Description: 140 Character Max
Process for Enabling Enhancement:
Please download this Creative Enhancement Template and complete all required information. Sharethrough has included the default enhancements as an example.
- Upload creatives using preferred Basis creative workflow
- Provide Sharethrough with all relevant instruction details with the above template
- Sharethrough will then enable enhancements based on the instructions received
Video Countdown Enhancement:
The DSP creative workflow is unchanged and will use the standard video upload process. Sharethrough will just require the Basis Creative IDs, along with enhancement instructions, and Sharethrough will apply all enhancements on the back end as the creatives render on our exchange.
Enhancement Limitations:
- CTA: 20 Character Max
- Brand: 25 Character Max
- CTA Text Color: HEX# (Default is Black: #000000)
- Background Color: HEX# (Default is White: #FFFFFF)
Process for Enabling Enhancement:
Please download this Creative Enhancement Template and complete all required information. Sharethrough has included the default enhancements as an example.
- Upload creatives using preferred Basis creative workflow
- Provide Sharethrough with all relevant instruction details with the above template
- Sharethrough will then enable enhancements based on the instructions received
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