Tips and tricks for setting up and troubleshooting PMPs in SFP:
1. Ads.txt: make sure the correct ads.txt info has been entered on the publisher’s site.
2. Price Floor: This must be at $0.25 or higher. We recommend setting the floor at the rate that you’ve agreed upon with the advertiser, since the floor price is the rate at which bids will clear. Make sure the advertiser is taking into account the DSP fees and adding them to the total bid price on their end.
3. Expiration Date: Please note buyers will not be able to bid on your inventory if the expiration date has passed. We recommend using 3 months from the date of setup if you’re not sure when the deal will end.
4. Participating Placements: Use this to package your inventory based on the agreement with the buyer, or in a way that will make this deal appealing to buyers (i.e. in feed inventory, highly viewable inventory, specific audience, etc.). We recommend choosing placements that are scalable (1,000 impression requests per day or more). You may edit this after the deal is live.
5. DSP: Please select the DSP your buyer will be using. If you need this deal to be available on multiple DSPs, you’ll need to set up multiple deals (one per DSP). Please note, not all DSPs support deals for multiple buyers.
6. Set up lower level priority line items in their DSP to target programmatic demand. (ie. To access Programmatic inventory, add the following Creative (type: Third Party) on a lower-priority Line Item than your Direct Sell tags)
7. When applying geo-filters in the DSP, pull publisher avails in your ad server for the targeted market to guarantee that the deal ID can scale. Also please note that some DSPs, such as DBM, do not support geo targeting for PMPs.
8. Is the placement seeing other sources of traffic? In SFP, check the placements' health in the main view next to Dashboard, PLACEMENTS. Drill down to individual placements to see if they are getting traffic from the DSP that this PMP is available on.
9. Is the correct DSP enabled at placement level for programmatic traffic? If you have a PMP with DBM but BidSwitch is turned off at the open exchange level, then you are effectively disabling our DBM integration.
10. Is the device-specific DSP targeting device-specific placements, and if so, are they the correct device? For example, if a placement that only gets desktop requests has been added to a mobile only PMP, then the buyer will not be able to bid on it.
When all of these have been checked, please consult the buy side information docs found here.