You can create single or multiple placements in SFP to generate unique keys, which you can integrate in your ad server or header bidding wrapper.
For instructions for creating a single placement key, click here.
To create multiple placement keys at once, navigate to the Setup section, then click on the site you want to add placements to. (If you need instructions for creating a site, click here)
Select Bulk Add, and you'll see this form:
You can adjust the number of rows by entering a number in the field above the chart based on how many unique ad units you need Sharethrough to bid into. This will determine how many placement keys you need. To remove rows, click the trash bin icon on the left.
If you have an existing placement and you'd like to copy over the settings from that placement, you can choose it by clicking the Select Placements button.
To apply settings to multiple rows, edit the fields in the top row. Otherwise, you can adjust each row as necessary.
Once you've finished entering the necessary information, click Add Placements. These keys have now been generated, and can be seen under the Site. You can also find these in the Programmatic dashboard, and from there you can download a report to get the placement keys and names in excel format.