Create a campaign in Amobee by clicking on the Packages tab and selecting the + sign on the top right.
Type in Package Name.
Select Display as the Media Channel.
Uncheck 'Enable Always On Sources'.
Click on Inventory Source dropdown and type in Sharethrough. Do not select any other exchanges.
Client Status is set automatically to Play (active).
Buyer inputs manually the pacing type, flight dates, daily cap, impressions, cpm, goal type.
Note - The Amobee Viewability Algorithm should not be used. The same 3rd party tracking pixel limitations in Creative Setup prohibit tracking and optimization against Viewability goals.
Viewability related Page Quality concepts should not be used when targeting Sharethrough. The targeting data will not provide expected results due to the same limitations preventing 3rd Party Tracking & Viewability Algorithm.
Assign the creative by clicking on Create New Ad and Selecting New Single Creative Ad.
Search for the creative you built and add it. Do not include any other ad sizes.
Once done, click save.
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