MediaMath has a Curated Marketplace that includes several MediaMath-branded packages. These packages are comprised of supply from various inventory sources. Buyers have the ability to 'opt in' to the Curated Marketplace which allows their campaigns to automatically start bidding on that supply. These packages have priority over Open Market within MediaMath's DSP, so in theory, the campaigns can achieve higher performance, better scaling, etc.
MediaMath has whitelisted 400 of Sharethrough's domains to be included in their Curated Marketplace for the following deals:
- Run of Network
- CTR Optimized 0.5%+
- vCPM Viewability Optimized
These deals above are fed into the existing MediaMath Curated Market supply source and they will be providing the domain lists to their advertisers to whitelist against it. Buyers will need to whitelist Sharethrough inventory against Curated Market and have the appropriate creatives to run on this inventory.
Advertisers will also be able to filter by Sharethrough in their KnowledgeBase to identify the specific domains associated to Sharethrough if they specifically want to create a whitelist for our inventory.
Attached is the approved domain list.