Sharethrough’s smart floors use historical bid data to provide daily recommendations and increase publisher yield
Sharethrough has partnered with Adomik to leverage their technology to generate smart floors and optimize toward header bidding win rate. This drives higher CPMs and more revenue for Sharethrough's publisher partners.
Methodology: Adomik Price Optimizer
- Adomik’s algorithm analyzes bid distribution across the Sharethrough exchange (STX) to generate rules that determine the floors for each DSP per placement
- As the RTB ecosystem changes every day, the number and scope of the rules evolve on a daily basis as well
- For each rule, the optimal floor is calculated by predicting future bids based on buyer behavior, and adapting the floor to optimize for lift in publisher revenue
Publishers that use Smart Floors see an average lift of 15-20%, which is calculated based on an a/b test: Adomik smart floor rules are applied to 90% of the publisher's impression requests, and the average CPM and earnings for those impressions are then compared to the average CPM and earnings of the 10% of impressions that did not use the smart floor.
To enable or disable Smart Floors for your Sharethrough placements, reach out to your account manager or login to SFP and navigate to the Setup section.