Comscore JS Viewability Tag Implementation Instructions

Sharethrough can support Comscore viewability JS tags directly on the platforms of AppNexus, Oath, Adobe, The Trade Desk, Mediamath and DV360. Make sure to add your pixel in the JS field. 

For DataXu and Basis by Centro you must use the NAG JS tracker field, do not implement your JS tag in the DSP  

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For DataXu and Basis by Centro:

Enter the Moat tag within the Third Party JS field on the appropriate Native Ad Generator.

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For DSPs that do not support JS for Native you can use our converter tool. 

Before tags can be implemented, they must be modified using the STX Tag Converter.

To modify your tags, go to stx.sharethrough.com/viewability_tag_converter.

NOTE: If you are using an ad blocker, you must turn it off to use the Tag Converter.

 1. Select Moat as the viewability vendor.

2. Select The Trade Desk as the DSP

3. Paste the Moat javascript tag exactly as you received it from Moat. Ensure there are no extra punctuation, spaces, or incorrectly capitalized letters.

4. Click Get Tracker URL to generate the tracking tag.

5. Copy and paste the pixel into the impression tracker field in either DSP's UI.

Please reach out to your Sharethrough rep with questions.