How Do I Run An Enhanced Display Ad on Basis Technologies?
The setup for running Enhanced Display through Basis Technologies is the same setup process as running a traditional banner ad. Sharethrough is able to append enhancements to hosted image, HTML or 3rd party served ad tags.
Visual workflow of how Sharethrough enhances your banner into a Display with Headline Ad:
Display Headlines Enhancement:
The DSP creative workflow is unchanged and will use the standard display upload process. Sharethrough will just require the Basis Creative IDs, along with enhancement instructions/ad copy that includes the headline + description , and Sharethrough will apply all enhancements on the back end as the creatives render on our exchange.
Not all standard IAB display sizes can have the Display with Headline enhancement enabled. Below are the list of creative sizes that can be enhanced. Any other creative size can still run on the Sharethrough exchange but will not be enhanced with the additional ad copy applied.
- 300x250, 250x250, 336x280, 320x50, 300x50, 300x600, 160x600, 728x90, 320x100, 120x100
Enhancement Limitations:
- Headline: 90 Character Max
- Brand: 25 Character Max
- Optional Description: 140 Character Max
Process for Enabling Enhancement:
Please download this Creative Enhancement Template and complete all required information. Sharethrough has included the default enhancements as an example.
- Upload creatives using preferred Basis creative workflow
- Provide Sharethrough with all relevant instruction details with the above template
- Sharethrough will then enable enhancements based on the instructions received
Display Countdown Enhancement:
The DSP creative workflow is unchanged and will use the standard display upload process. Sharethrough will just require the Basis Creative IDs, along with enhancement instructions, and Sharethrough will apply all enhancements on the back end as the creatives render on our exchange.
Not all standard IAB display sizes can have the Display Countdown enhancement enabled. Below are the list of creative sizes that can be enhanced. Any other creative size can still run on the Sharethrough exchange but will not be enhanced with the additional countdown overlay.
- 300x250, 250x250, 336x280, 320x50, 300x50, 320x100, 120x100, 300x600, 160x600, 120x600, 300x50, 728x90
Enhancement Limitations:
- CTA: 20 Character Max
- Brand: 25 Character Max
- CTA Text Color: HEX# (Default is Black: #000000)
- Background Color: HEX# (Default is White: #FFFFFF)
Process for Enabling Enhancement:
Please download this Creative Enhancement Template and complete all required information. Sharethrough has included the default enhancements as an example.
- Upload creatives using preferred Basis creative workflow
- Provide Sharethrough with all relevant instruction details with the above template
- Sharethrough will then enable enhancements based on the instructions received
Comments
0 comments
Please sign in to leave a comment.