A Passback Tag is executed in the event of a "no fill" programmatic request. It's recommended to have a backfill solution in place for tag-based programmatic integrations to maximize earnings and safeguard against blanks/white-space when an ad is not returned. A passback is not necessary for bidder integrations (i.e. Prebid).
Setup Instructions:
1. Select Edit Placement from your Placement detail view.
2. Scroll to bottom of placement edit view, insert your Passback Tag in the <textarea>.
3. Click Save
Implementation details
<script>
tags should not be nested inside other tags<script>
tags should only have either asrc
attribute or inline code (i.e. content within the opening and closing tags), but not both
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