How to Setup a Passback Tag

A Passback Tag is executed in the event of a "no fill" programmatic request. It's recommended to have a backfill solution in place for tag-based programmatic integrations to maximize earnings and safeguard against blanks/white-space when an ad is not returned. A passback is not necessary for bidder integrations (i.e. Prebid).

Setup Instructions:

1. Select Edit Placement from your Placement detail view.

2. Scroll to bottom of placement edit view, insert your Passback Tag in the <textarea>.

3. Click Save

Implementation details

1. <script> tags should not be nested inside other tags
2. <script> tags should only have either a src attribute or inline code (i.e. content within the opening and closing tags), but not both

Further Reading:

• How To Setup A Continuous Campaign
• Passing Back to a Sharethrough House Campaign